The diagnostic
The XEO Visibility Audit
Four engines. Scored independently. No guessing.
XEO — Cross Engine Optimization
One unified strategy that makes a brand discoverable, understandable, trusted, and usable across search engines, answer engines, generative AI, and actual human experience.
Run the four separately and they fight each other. Structured data that contradicts your page copy. A menu optimized for humans that no engine can read. Reviews saying one thing and your site saying another.
SEO gets you found. AEO gets you answered. GEO gets you cited. SXO gets you chosen. XEO makes it all work together.
What you get
Six things, in one document
- An engine-by-engine visibility scorecard — SEO, AEO, GEO, and SXO scored independently.
- A live AI citation test — what ChatGPT, Perplexity, Gemini, and AI Overviews currently say when asked about your category, your market, and you by name.
- A structured data and entity audit — is the business machine-readable, is the license and location data clean.
- A competitor citation gap — which three competitors are getting cited instead, and why.
- A prioritized 90-day fix list, sequenced by effort against impact.
- A 45-minute walkthrough call.
What you actually receive
A written document — not a slide deck, not a call recording. Scored, sourced, and specific enough that you could hand it to any competent developer and have them execute it without us.
Delivered in 10 business days from the date we receive your inputs.
The audit
$1,497
If you sign a retainer agreement within 3 business days of receiving your audit, the full $1,497 credits toward it.
Who this is for
Dispensaries and retail
You depend on Weedmaps and Dutchie listings and assume "dispensary near me" is a solved problem. It isn't, and you can't buy your way out of it.
Brands, cultivators, MSOs
You don't sell direct, so you assume search isn't your channel. Your buyers, budtenders, and consumers all research you before a shelf conversation ever happens.
Ancillary and B2B
Your buyers build the shortlist with AI before you know they exist. If you're not on the list, you were never in the deal.
Questions
What is XEO?
XEO stands for Cross Engine Optimization. It's a single strategy covering four disciplines — SEO for search engines, AEO for answer engines, GEO for generative AI, and SXO for the human experience once someone lands on your page.
Can't I just get this free from a consult?
No, and the difference is the point. A free consult is a sales conversation that ends when you stop talking to the person who ran it. This is a written diagnostic you keep, scored against four engines, with a 90-day fix list you could execute with any developer. The free version doesn't include a live citation test, because running one properly takes hours.
How long does the XEO Visibility Audit take?
Ten business days from the date we receive your inputs. Inputs means your website, the markets you operate in, and the competitors you care about.
Does the audit cost credit toward working together?
Yes. If you sign a retainer agreement within 3 business days of receiving your audit, the full $1,497 credits toward it.
Why does this matter more in cannabis than other industries?
Cannabis operators are locked out of most paid acquisition — Google Ads, Meta, and most programmatic. Paid search is not a lever the industry gets to pull. That makes earned engine visibility not one channel among many but the channel.